Concept and Art Direction
Alphabeta is the first online-customisable lamp with more than 10 billion possible combinations. Venetian designer Luca Nichetto began his career working for respected brands Salviati and Foscarini before launching his own design firm in 2006. A clutch of industry awards followed, as did a guest-of-honour spot at the imm Cologne festival. His Alphabeta collection for Hem combines innovation, joy, and ingenuity.